/* ================================================================
   PROOF OVER PROMISES — School of Hard Knocks results site
   Direction: varsity editorial on warm paper. Cream stock, heavy
   condensed caps, serif italic asides, mono chrome, one loud red.
   Grain everywhere, hairline rules, cornered frames.
   Brand tokens live in :root — swap when official assets land.
   ================================================================ */

:root {
  /* SoHK brand palette — extracted from the official badge */
  --paper:      #FFFFFF;
  --paper-deep: #F7F6F4;
  --card:       #FFFFFF;
  --ink:        #131211;
  --ink-soft:   #3E3B37;
  --ink-dim:    #716C65;
  --hairline:   #E4E1DC;
  --red:        #A5252F;   /* badge crimson */
  --red-hot:    #C22A1C;
  --red-deep:   #7A1A22;
  --orange:     #F7931E;   /* badge lettering orange */
  --tp-green:   #00B67A;
  --display:    'Archivo Black', 'Arial Black', sans-serif;
  --badge-font: 'Lilita One', 'Arial Black', sans-serif;
  --serif:      'Lilita One', 'Arial Black', sans-serif;
  --body:       'Archivo', 'Helvetica Neue', sans-serif;
  --mono:       'Archivo', 'Helvetica Neue', sans-serif;
  --gutter: clamp(1.25rem, 4vw, 4rem);
  --shadow-soft: 0 1px 2px rgba(19,18,17,.05), 0 8px 24px -12px rgba(19,18,17,.14);
  --shadow-lift: 0 2px 4px rgba(19,18,17,.07), 0 18px 40px -16px rgba(19,18,17,.22);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.55;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

::selection { background: var(--red); color: var(--paper); }

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
em { font-family: var(--serif); font-style: normal; font-weight: 400; }
.mono { font-family: var(--mono); font-weight: 600; font-size: 0.8rem; letter-spacing: 0.12em; text-transform: uppercase; }
.red { color: var(--red); }

/* --- atmosphere: paper grain ------------------------------------ */
.atmo { position: fixed; inset: 0; pointer-events: none; z-index: 40; }
.atmo::after {
  content: ''; position: absolute; inset: -100%;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='240' height='240' filter='url(%23n)' opacity='0.055'/%3E%3C/svg%3E");
  animation: grain 8s steps(10) infinite;
}
@keyframes grain {
  0%,100% { transform: translate(0,0); } 20% { transform: translate(-4%,3%); }
  40% { transform: translate(3%,-4%); } 60% { transform: translate(-2%,-2%); }
  80% { transform: translate(4%,2%); }
}

/* --- reveal on scroll ------------------------------------------ */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s ease, transform .8s cubic-bezier(.16,1,.3,1); }
.reveal.is-in { opacity: 1; transform: none; }
.hero__eyebrow.reveal {
  clip-path: inset(0 100% 0 0); filter: blur(3px); transform: translateY(10px);
  transition: opacity .65s ease, transform .65s cubic-bezier(.16,1,.3,1),
              clip-path .72s cubic-bezier(.16,1,.3,1), filter .5s ease;
}
.hero__eyebrow.reveal.is-in { clip-path: inset(0); filter: blur(0); transform: none; }
.hero__line--mid.reveal { filter: blur(3px); transform: translateY(12px) scale(.98); }
.hero__line--mid.reveal.is-in { filter: blur(0); transform: none; }
.hero__line--big.reveal { filter: blur(4px); transform: translateY(24px) scale(.97); }
.hero__line--big.reveal.is-in { filter: blur(0); transform: none; }

/* ================================================================
   NAV
   ================================================================ */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  padding: 0 var(--gutter);
  background: rgba(255,255,255,.96);
  border-bottom: 1px solid var(--hairline);
  transition: box-shadow .35s ease, background .35s ease;
}
.nav__inner {
  width: 100%; max-width: 86rem; min-height: 74px; margin: 0 auto;
  display: grid; grid-template-columns: minmax(18rem, 1fr) auto minmax(18rem, 1fr);
  align-items: center; gap: clamp(1rem, 3vw, 3rem);
}
.nav.is-scrolled {
  background: rgba(255,255,255,.92);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  box-shadow: 0 10px 34px rgba(19,18,17,.08);
}
.nav__brand { display: flex; align-items: center; gap: .8rem; width: fit-content; }
.nav__crest {
  width: 42px; height: 42px; display: inline-flex; align-items: center; justify-content: center;
}
.nav__crest img, .nav__crest svg { width: 100%; height: 100%; object-fit: contain; }
.nav__word {
  display: flex; flex-direction: column; font-family: var(--display);
  font-size: 1rem; line-height: 1.05; letter-spacing: .055em;
}
.nav__word small {
  color: var(--red); font-family: var(--body); font-size: .55rem; font-weight: 700;
  line-height: 1; letter-spacing: .24em; margin-bottom: .25rem;
}
.nav__links {
  display: flex; align-items: center; gap: .25rem; padding: .3rem;
  background: var(--paper-deep); border: 1px solid var(--hairline); border-radius: 999px;
}
.nav__links a {
  font-family: var(--mono); font-weight: 700; font-size: .68rem; letter-spacing: .12em; text-transform: uppercase;
  color: var(--ink-dim); padding: .55rem .8rem; border-radius: 999px;
  transition: color .2s, background .2s; position: relative;
}
.nav__links a:hover { color: var(--ink); background: var(--paper); }
.nav__cta { justify-self: end; }

/* buttons */
.btn {
  display: inline-block; font-family: var(--mono); font-weight: 600; font-size: .78rem;
  letter-spacing: .16em; text-transform: uppercase;
  padding: .8rem 1.5rem; border: 1px solid var(--ink);
  transition: transform .15s ease, background .2s, color .2s, border-color .2s, box-shadow .2s;
  cursor: pointer; background: transparent; color: var(--ink);
}
.btn:hover { transform: translateY(-2px); box-shadow: var(--shadow-soft); }
.btn--red {
  background: var(--red); border-color: var(--red); color: var(--paper);
  box-shadow: 0 4px 0 var(--red-deep);
}
.btn--red:hover { background: var(--red-hot); border-color: var(--red-hot); transform: translateY(-2px); box-shadow: 0 6px 0 var(--red-deep); }
.btn--red:active { transform: translateY(2px); box-shadow: 0 1px 0 var(--red-deep); }
.btn--ghost { border-color: var(--ink-dim); color: var(--ink-soft); }
.btn--ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn--xl { font-size: .9rem; padding: 1.2rem 2.6rem; }

/* ================================================================
   HERO
   ================================================================ */
.hero {
  min-height: 100svh;
  display: flex; flex-direction: column; align-items: center; justify-content: flex-start;
  text-align: center; position: relative;
  padding: clamp(9.25rem, 12vw, 10.75rem) var(--gutter) 3.5rem;
  background: var(--paper);
}
.hero__frame { position: absolute; inset: 5.5rem var(--gutter) 2rem; pointer-events: none; }
.corner { position: absolute; width: 26px; height: 26px; border-color: var(--ink); border-style: solid; border-width: 0; opacity: .55; }
.corner--tl { top: 0; left: 0; border-top-width: 2px; border-left-width: 2px; }
.corner--tr { top: 0; right: 0; border-top-width: 2px; border-right-width: 2px; }
.corner--bl { bottom: 0; left: 0; border-bottom-width: 2px; border-left-width: 2px; }
.corner--br { bottom: 0; right: 0; border-bottom-width: 2px; border-right-width: 2px; }

.hero__eyebrow {
  color: var(--red); font-family: var(--serif); font-size: clamp(1.4rem, 3.4vw, 2.6rem);
  font-weight: 400; letter-spacing: .02em; line-height: 1; text-transform: lowercase;
  margin-bottom: .8rem; max-width: min(90vw, 44rem);
}
.hero__title { line-height: .9; margin-bottom: 2rem; }
.hero__line { display: block; }
.hero__line--big {
  font-family: var(--display);
  font-size: clamp(2.6rem, 8.6vw, 7.2rem);
  letter-spacing: .01em;
}
.hero__line--mid {
  font-family: var(--display); font-style: normal; font-weight: 400; text-transform: lowercase;
  font-size: clamp(1.05rem, 2.1vw, 1.75rem); letter-spacing: .08em;
  color: var(--ink);
  margin: .45rem 0 .3rem;
}
.hero__sub {
  max-width: 36rem; color: var(--ink-soft); font-size: 1.18rem; line-height: 1.6;
  margin-bottom: 2.2rem;
}
.hero__sub strong { color: var(--ink); font-weight: 700; }

/* hero testimonial strip */
.hero__proof {
  display: flex; align-items: center; gap: .8rem; flex-wrap: wrap; justify-content: center;
  margin-bottom: 2.4rem; padding: .55rem 1.1rem;
  border: 1px solid var(--hairline); border-radius: 999px;
  transition: border-color .2s ease, box-shadow .2s ease;
}
.hero__proof:hover { border-color: var(--tp-green); box-shadow: var(--shadow-soft); }
.hero__proof-stars { display: flex; gap: 3px; }
.hero__proof-stars i {
  width: 17px; height: 17px; background: var(--tp-green); display: inline-block;
  clip-path: polygon(50% 0%, 61% 35%, 98% 35%, 68% 57%, 79% 91%, 50% 70%, 21% 91%, 32% 57%, 2% 35%, 39% 35%);
}
.hero__proof-quote { font-family: var(--serif); font-size: 1.15rem; color: var(--ink); }
.hero__proof-attr { font-family: var(--body); font-weight: 600; font-size: .85rem; color: var(--ink-dim); letter-spacing: .06em; text-transform: uppercase; }

/* --- the 3D crest ----------------------------------------------- */
.crest-stage { perspective: 1000px; position: relative; z-index: 6; width: fit-content; text-align: center; }
.crest-stage::before {
  content: ''; position: absolute; z-index: -1; pointer-events: none;
  width: 72%; height: 18%; left: 14%; top: clamp(112px, 15vw, 160px);
  background: rgba(19,18,17,.26); filter: blur(16px); border-radius: 50%;
  transition: opacity .25s ease, transform .25s ease;
}
.crest-stage:hover::before { opacity: .78; transform: scale(1.08); }
.crest {
  width: clamp(130px, 17vw, 180px); aspect-ratio: 1/1;
  position: relative; margin-inline: auto; transform-style: preserve-3d; cursor: pointer;
  outline: none; filter: none;
  transition: transform .35s cubic-bezier(.22,.9,.3,1);
}
.crest.is-floating { animation: crestFloat 4.8s ease-in-out infinite; transition: none; }
.crest:focus-visible { outline: 3px solid var(--red); outline-offset: 7px; border-radius: 50%; }
@keyframes crestFloat {
  0%,100% { transform: rotateX(-2deg) rotateY(-8deg) rotateZ(-.6deg) translateY(0); }
  33%      { transform: rotateX(8deg) rotateY(12deg) rotateZ(.8deg) translateY(-9px); }
  66%      { transform: rotateX(-7deg) rotateY(-11deg) rotateZ(-.4deg) translateY(-4px); }
}
.crest__tilt { position: absolute; inset: 0; transform-style: preserve-3d; transition: transform .24s ease-out; }
.crest__layer { position: absolute; inset: 0; backface-visibility: hidden; }
.crest__layer svg, .crest__layer img { width: 100%; height: 100%; object-fit: contain; image-rendering: auto; }
.crest.is-gone { visibility: hidden; }
.crest-hint { color: var(--ink-dim); margin-top: 1.6rem; animation: hintPulse 2.4s ease-in-out infinite; }
@keyframes hintPulse { 0%,100% { opacity: .45; } 50% { opacity: 1; } }

/* KNOCK stamps — big mono words that slam in beside the crest */
.knock-stamp {
  position: fixed; z-index: 60; pointer-events: none;
  font-family: var(--badge-font); font-size: clamp(2.2rem, 5.5vw, 4.4rem);
  letter-spacing: .04em; color: var(--red);
  -webkit-text-stroke: 2px #FFFFFF; paint-order: stroke fill;
  text-shadow: 3px 4px 0 rgba(19,18,17,.2);
  transform: rotate(var(--tilt, -6deg));
  opacity: 0;
}
.knock-stamp.is-live { animation: stampIn .55s cubic-bezier(.16,1,.3,1) forwards; }
@keyframes stampIn {
  0% { opacity: 0; transform: scale(2.4) rotate(var(--tilt, -6deg)); }
  55% { opacity: 1; transform: scale(.94) rotate(var(--tilt, -6deg)); }
  100% { opacity: 1; transform: scale(1) rotate(var(--tilt, -6deg)); }
}
.knock-stamp.is-out { animation: stampOut .4s ease forwards; }
@keyframes stampOut { to { opacity: 0; transform: scale(1.1) rotate(var(--tilt, -6deg)); } }

/* shockwave rings on knock */
.shockwave { position: fixed; z-index: 55; pointer-events: none; }
.shockwave span {
  position: absolute; left: 0; top: 0; width: 10px; height: 10px;
  border: 3px solid var(--red); border-radius: 50%;
  transform: translate(-50%,-50%); opacity: 0;
}
.shockwave span.is-live { animation: ring 1s cubic-bezier(.16,1,.3,1) forwards; }
@keyframes ring {
  0% { opacity: .85; width: 10px; height: 10px; border-width: 3px; }
  100% { opacity: 0; width: min(80vw, 780px); height: min(80vw, 780px); border-width: 1px; }
}

/* --- door takeover: two panels slam shut, then swing open ------- */
.takeover { position: fixed; inset: 0; z-index: 90; pointer-events: none; visibility: hidden; }
.takeover.is-live { visibility: visible; }
.takeover__door {
  position: absolute; top: 0; bottom: 0; width: 50.5%;
  background: var(--red);
  display: flex; align-items: center; z-index: 1;
  transition: transform .32s cubic-bezier(.7,0,.84,0);
}
.takeover__door--l { left: 0; transform: translateX(-101%); justify-content: flex-end; }
.takeover__door--r { right: 0; transform: translateX(101%); justify-content: flex-start; }
.takeover.is-shut .takeover__door { transform: translateX(0); }
.takeover.is-opening .takeover__door { transition: transform .85s cubic-bezier(.16,1,.3,1) .05s; }
.takeover.is-opening .takeover__door--l { transform: translateX(-101%); }
.takeover.is-opening .takeover__door--r { transform: translateX(101%); }
.takeover__message {
  position: absolute; inset: 0; z-index: 2; display: flex; flex-direction: column;
  align-items: center; justify-content: center; text-align: center; padding: 2rem;
  color: #FFFFFF; opacity: 0; transform: perspective(900px) translateZ(-80px) scale(.9);
  transition: opacity .2s ease .33s, transform .38s cubic-bezier(.16,1,.3,1) .33s;
}
.takeover.is-shut .takeover__message { opacity: 1; transform: perspective(900px) translateZ(0) scale(1); }
.takeover.is-opening .takeover__message { opacity: 0; transition-delay: 0s; }
.takeover__title {
  font-family: var(--display); font-size: clamp(2.3rem, 7vw, 6.5rem);
  line-height: .92; letter-spacing: .015em; max-width: 14ch;
}
.takeover__motto {
  font-family: var(--serif); font-size: clamp(1.4rem, 3.2vw, 2.7rem);
  letter-spacing: .04em; margin-top: 1.25rem; color: var(--ink);
}
.takeover__emblem {
  width: clamp(90px, 14vw, 150px); opacity: .9; margin: 0 1rem;
}
.takeover__emblem svg, .takeover__emblem img { width: 100%; height: auto; }

/* ================================================================
   TICKER
   ================================================================ */
.ticker {
  border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink);
  overflow: hidden; padding: .9rem 0; background: var(--ink);
  position: relative; z-index: 6;
}
.ticker__track { display: flex; gap: 3rem; width: max-content; animation: tick 46s linear infinite; }
.ticker__item {
  font-family: var(--badge-font); font-size: 1.1rem; letter-spacing: .06em;
  white-space: nowrap; color: #FFFFFF; text-transform: uppercase;
}
.ticker__item::after { content: '★'; color: var(--orange); margin-left: 3rem; font-size: .8rem; vertical-align: middle; }
@keyframes tick { to { transform: translateX(-50%); } }

/* ================================================================
   COUNTERS
   ================================================================ */
.counters {
  display: grid; grid-template-columns: repeat(5, 1fr);
  border-bottom: 1px solid var(--hairline); background: var(--paper-deep);
}
.counter { padding: 2.6rem 1.4rem; text-align: center; border-right: 1px solid var(--hairline); }
.counter:last-child { border-right: 0; }
.counter__n { font-family: var(--display); font-size: clamp(2rem, 4.2vw, 3.6rem); line-height: 1; color: var(--ink); }
.counter__n .suffix { color: var(--red); }
.counter__label { color: var(--ink-soft); font-size: .92rem; margin-top: .6rem; }

/* ================================================================
   SECTION HEADS
   ================================================================ */
.section-head {
  padding: 6rem var(--gutter) 2.2rem;
  display: grid; grid-template-columns: 1fr minmax(0, 26rem);
  column-gap: 1.6rem; align-items: end;
}
.section-head::after {
  content: ''; grid-column: 1 / -1; height: 3px; background: var(--ink);
  margin-top: 1.6rem;
}
.section-head__title {
  font-family: var(--display); font-size: clamp(2rem, 4.2vw, 3.8rem);
  letter-spacing: .015em; line-height: .95;
}
.section-head__sub {
  color: var(--ink-soft); font-size: 1.05rem; text-align: right; justify-self: end;
  padding-bottom: .6rem; max-width: 26rem;
}

/* ================================================================
   CASE STUDIES
   ================================================================ */
.cases { padding-bottom: 6rem; }
.cases .section-head { padding-bottom: 1.5rem; }
.cases .section-head__title { font-size: clamp(2rem, 3.6vw, 3.25rem); }
.cases__list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  max-width: 82rem;
  margin: 0 auto;
  padding: 0 var(--gutter);
}
.case {
  display: flex;
  flex-direction: column;
  gap: 0;
  padding: 0;
  border: 1px solid var(--hairline);
  background: var(--card);
  box-shadow: var(--shadow-soft);
  position: relative;
  overflow: hidden;
}
.case:nth-child(even) { background: var(--card); }
.case__info { padding: 1.2rem 1.2rem 1.35rem; }
.case__niche { color: var(--red); margin-bottom: .6rem; font-size: .68rem; }
.case__name {
  font-family: var(--display); font-size: clamp(1.25rem, 1.8vw, 1.65rem);
  letter-spacing: .02em; line-height: 1; margin-bottom: .85rem;
}
.case__transform { display: flex; align-items: baseline; gap: .55rem; flex-wrap: wrap; margin-bottom: .25rem; }
.case__before { font-family: var(--display); font-size: clamp(1.25rem, 1.8vw, 1.55rem); color: var(--ink-dim); position: relative; }
.case__arrow { font-family: var(--serif); color: var(--red); font-size: 1rem; }
.case__after {
  font-family: var(--display); font-size: clamp(1.8rem, 2.8vw, 2.45rem); line-height: 1;
}
.case__unit { color: var(--ink-soft); font-size: .84rem; margin-bottom: 1rem; }
.case__unit strong { color: var(--ink-soft); font-weight: 600; }

.case__stats { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--hairline); border: 1px solid var(--hairline); margin-bottom: 1rem; }
.case__stat { background: var(--card); padding: .7rem .75rem; }
.case:nth-child(even) .case__stat { background: var(--card); }
.case__stat b { display: block; font-family: var(--display); font-weight: 400; font-size: 1rem; letter-spacing: .02em; }
.case__stat span { color: var(--ink-soft); font-size: .7rem; line-height: 1.3; display: block; margin-top: .2rem; }

.case__line { font-family: var(--serif); font-style: normal; font-weight: 400; font-size: .92rem; line-height: 1.4; color: var(--ink-soft); max-width: 30rem; }
.case__line::before { content: '“'; color: var(--red); }
.case__line::after { content: '”'; color: var(--red); }

.case__media { display: flex; align-items: center; order: -1; }
.video-slot, .video-embed {
  width: 100%; aspect-ratio: 16/9;
  display: flex; align-items: center; justify-content: center;
  position: relative;
}
.video-slot {
  border: 1px dashed var(--ink-dim);
  background: repeating-linear-gradient(-45deg, transparent 0 14px, rgba(19,18,17,.03) 14px 28px), var(--card);
  transition: border-color .25s ease, box-shadow .25s ease;
}
.video-slot:hover { border-color: var(--red); box-shadow: var(--shadow-soft); }
.slot-inner { text-align: center; padding: 1rem; }
.slot-play { display: block; width: 58px; height: 58px; margin: 0 auto 1rem; border: 2px solid var(--ink-soft); border-radius: 50%; position: relative; }
.slot-play::after {
  content: ''; position: absolute; left: 55%; top: 50%; transform: translate(-50%,-50%);
  border-left: 14px solid var(--ink-soft); border-top: 9px solid transparent; border-bottom: 9px solid transparent;
}
.slot-label { color: var(--ink); margin-bottom: .35rem; }
.slot-note { color: var(--ink-soft); font-size: .9rem; }

/* ================================================================
   THE WALL
   ================================================================ */
.wall { background: var(--paper-deep); border-top: 1px solid var(--hairline); }
.wall__filters { display: flex; flex-wrap: wrap; gap: .6rem; padding: 0 var(--gutter) 2.2rem; }
.chip {
  font-family: var(--mono); font-weight: 600; font-size: .76rem; letter-spacing: .12em; text-transform: uppercase;
  background: transparent; border: 1px solid var(--ink-dim); color: var(--ink-soft);
  padding: .55rem 1.1rem; cursor: pointer; transition: all .2s ease;
}
.chip:hover { border-color: var(--ink); color: var(--ink); }
.chip.is-active { background: var(--ink); border-color: var(--ink); color: var(--paper); }

.wall__grid { columns: 3; column-gap: 1.2rem; padding: 0 var(--gutter) 5rem; }
.wall-card {
  break-inside: avoid; margin-bottom: 1.2rem;
  border: 1px solid var(--hairline); background: var(--card);
  box-shadow: var(--shadow-soft);
  transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
  position: relative; overflow: hidden;
  display: block;
}
.wall-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.wall-card, .video-slot, .interview-slot, .phone-slot {
  will-change: transform;
  transition: transform .28s cubic-bezier(.22,.9,.3,1), box-shadow .28s ease, border-color .25s ease;
}
.wall-card.is-hidden { display: none; }

.wall-card--proof img { width: 100%; height: auto; cursor: zoom-in; }
.wall-card__body { padding: 1.1rem 1.2rem 1.3rem; border-top: 1px solid var(--hairline); }
.wall-card__title { font-family: var(--display); font-weight: 400; font-size: 1.3rem; letter-spacing: .02em; line-height: 1.1; }
.wall-card__sub { color: var(--ink-soft); font-size: .9rem; margin-top: .4rem; }
.wall-card__meta { color: var(--ink-dim); margin-top: .8rem; font-size: .72rem; }

.wall-card--stat { padding: 2rem 1.4rem 1.7rem; border-top: 3px solid var(--ink); }
.wall-card--stat .big {
  font-family: var(--display); font-size: clamp(1.9rem, 3vw, 2.6rem);
  line-height: 1; letter-spacing: .01em; margin-bottom: .8rem; color: var(--ink);
}

/* ================================================================
   MEMBERS
   ================================================================ */
.members__rail {
  display: flex; gap: 1.2rem; overflow-x: auto; padding: 0 var(--gutter) 2.5rem;
  scroll-snap-type: x mandatory; scrollbar-width: none;
}
.members__rail::-webkit-scrollbar { display: none; }
.phone-slot {
  flex: 0 0 clamp(200px, 24vw, 260px); aspect-ratio: 9/16;
  scroll-snap-align: start;
  border: 1px dashed var(--ink-dim); border-radius: 18px;
  background: repeating-linear-gradient(-45deg, transparent 0 14px, rgba(19,18,17,.03) 14px 28px), var(--card);
  display: flex; align-items: center; justify-content: center;
  position: relative; transition: border-color .25s, box-shadow .25s;
}
.phone-slot:hover { border-color: var(--red); box-shadow: var(--shadow-soft); }
.phone-slot::before {
  content: ''; position: absolute; top: 12px; left: 50%; transform: translateX(-50%);
  width: 56px; height: 5px; border-radius: 3px; background: var(--hairline);
}
.members__interviews { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; padding: 0 var(--gutter) 5rem; }
.interview-slot {
  aspect-ratio: 16/9; border: 1px dashed var(--ink-dim);
  background: repeating-linear-gradient(-45deg, transparent 0 14px, rgba(19,18,17,.03) 14px 28px), var(--card);
  display: flex; align-items: center; justify-content: center;
  transition: border-color .25s, box-shadow .25s;
}
.interview-slot:hover { border-color: var(--red); box-shadow: var(--shadow-soft); }

/* ================================================================
   REVIEWS (Trustpilot)
   ================================================================ */
.reviews { border-top: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); background: var(--card); }
.reviews__inner { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; padding: 5rem var(--gutter); align-items: center; }
.reviews__stars { display: flex; gap: 6px; margin-bottom: 1.4rem; }
.star {
  width: 34px; height: 34px; background: var(--tp-green);
  clip-path: polygon(50% 0%, 61% 35%, 98% 35%, 68% 57%, 79% 91%, 50% 70%, 21% 91%, 32% 57%, 2% 35%, 39% 35%);
}
.star--part { background: linear-gradient(90deg, var(--tp-green) 80%, var(--hairline) 80%); }
.reviews__big { font-family: var(--display); font-size: clamp(3.4rem, 6.6vw, 5.8rem); line-height: 1; }
.reviews__big span { font-size: .35em; color: var(--ink-dim); }
.reviews__count { color: var(--ink-dim); margin: .8rem 0 2rem; }
.reviews__quotemark { font-family: var(--serif); font-size: 7rem; line-height: .5; color: var(--red); margin-bottom: 1.4rem; }
.reviews__copy { font-family: var(--serif); font-style: normal; font-weight: 400; font-size: 1.4rem; color: var(--ink-soft); max-width: 26rem; }

/* ================================================================
   CLOSE
   ================================================================ */
.close {
  text-align: center; padding: 8rem var(--gutter) 7rem; position: relative;
  background: var(--paper);
}
.close__eyebrow { color: var(--red); margin-bottom: 1.6rem; }
.close__title {
  font-family: var(--display); font-size: clamp(2.2rem, 6.6vw, 5.6rem);
  line-height: .95; letter-spacing: .01em; margin: 0 auto 3rem; max-width: 17ch;
}
.close__legal { color: var(--ink-soft); font-size: .88rem; max-width: 30rem; margin: 2.6rem auto 0; }

/* ================================================================
   FOOTER
   ================================================================ */
.footer {
  border-top: 2px solid var(--ink); background: var(--ink); color: var(--paper);
  padding: 4.5rem var(--gutter) 2rem;
}
.footer__inner { max-width: 86rem; margin: 0 auto; display: grid; grid-template-columns: minmax(17rem, 1.2fr) 2fr; gap: 4rem 7rem; }
.footer__brand { display: flex; align-items: flex-start; gap: 1.2rem; }
.footer__logo { width: 64px; height: 64px; object-fit: contain; flex: 0 0 auto; }
.footer__word { font-family: var(--display); font-size: 1.6rem; line-height: 1.05; letter-spacing: .03em; }
.footer__about { color: rgba(255,255,255,.62); max-width: 18rem; margin-top: 1rem; }
.footer__nav { display: grid; grid-template-columns: repeat(3, minmax(8rem, 1fr)); gap: 2rem; }
.footer__h { color: #E16A72; margin-bottom: 1rem; }
.footer__nav-group a { display: block; width: fit-content; color: rgba(255,255,255,.72); font-size: .95rem; margin-bottom: .6rem; transition: color .2s; }
.footer__nav-group a:hover { color: var(--paper); }
.footer__utility {
  grid-column: 1 / -1; border-top: 1px solid rgba(255,255,255,.16); padding-top: 1.4rem;
  display: flex; align-items: center; justify-content: space-between; gap: 1.5rem;
  color: rgba(255,255,255,.5); font-size: .82rem;
}
.footer__utility a { color: rgba(255,255,255,.72); transition: color .2s; }
.footer__utility a:hover { color: var(--paper); }

/* ================================================================
   LIGHTBOX
   ================================================================ */
.lightbox {
  position: fixed; inset: 0; z-index: 80; background: rgba(19,18,17,.9);
  display: flex; align-items: center; justify-content: center;
  opacity: 0; pointer-events: none; transition: opacity .3s ease;
}
.lightbox.is-open { opacity: 1; pointer-events: auto; }
body.is-lightbox-open { overflow: hidden; }
.lightbox__body { max-width: min(92vw, 560px); max-height: 88vh; text-align: center; }
.lightbox__body img { max-height: 78vh; margin: 0 auto; border: 4px solid var(--paper); }
.lightbox__body figcaption { margin-top: 1rem; color: var(--paper); }
.lightbox__close {
  position: absolute; top: 1.2rem; right: 1.6rem;
  background: none; border: 1px solid rgba(255,255,255,.4); color: var(--paper);
  width: 46px; height: 46px; font-size: 1.5rem; cursor: pointer; transition: all .2s;
}
.lightbox__close:hover { border-color: var(--red); color: var(--red); transform: rotate(90deg); }

/* ================================================================
   RESPONSIVE
   ================================================================ */
@media (max-width: 1000px) {
  .wall__grid { columns: 2; }
  .counters { grid-template-columns: repeat(3, 1fr); }
  .counter:nth-child(n+4) { border-top: 1px solid var(--hairline); }
  .counter:nth-child(3) { border-right: 0; }
}
@media (max-width: 720px) {
  .nav__links { display: none; }
  .nav { padding: 0 1rem; }
  .nav__inner { min-height: 62px; display: flex; justify-content: space-between; gap: 1rem; }
  .nav__word { display: none; }
  .nav__crest { width: 28px; height: 28px; }
  .nav__cta { padding: .6rem .8rem; font-size: .6rem; letter-spacing: .1em; white-space: nowrap; }
  .hero__line--big {
    max-width: 100%; overflow-wrap: normal;
    font-size: clamp(2.05rem, 10.4vw, 2.35rem); letter-spacing: 0;
  }
  .section-head { display: block; padding-top: 4.5rem; }
  .section-head__no { display: block; padding-bottom: .45rem; }
  .section-head__title { overflow-wrap: normal; }
  .section-head__sub { text-align: left; padding-top: .85rem; padding-bottom: 0; }
  .section-head::after { display: block; margin-top: 1.4rem; }
  .case, .case:nth-child(even) { grid-template-columns: 1fr; }
  .case:nth-child(even) .case__info { order: 1; }
  .case:nth-child(even) .case__media { order: 2; }
  .case--no-media .case__stats { grid-template-columns: 1fr 1fr; }
  .reviews__inner { grid-template-columns: 1fr; }
  .members__interviews { grid-template-columns: 1fr; }
  .wall__grid { columns: 1; }
  .counters { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .counter { min-width: 0; padding-inline: .75rem; border-top: 1px solid var(--hairline); }
  .counter:nth-child(odd) { border-right: 1px solid var(--hairline); }
  .counter:nth-child(even) { border-right: 0; }
  .counter:nth-child(-n+2) { border-top: 0; }
  .counter:last-child:nth-child(odd) { grid-column: 1 / -1; border-right: 0; }
  .footer { padding-top: 3.5rem; }
  .footer__inner { grid-template-columns: 1fr; gap: 3rem; }
  .footer__nav { grid-template-columns: 1fr 1fr; row-gap: 2.5rem; }
  .footer__utility { grid-column: auto; align-items: flex-start; flex-direction: column; }
}

/* Freeze the document during the knock so fixed gloves cannot drift from the crest. */
html.is-knocking { overflow: hidden; overscroll-behavior: none; }
body.is-knocking {
  position: fixed; left: 0; right: 0; width: 100%; overflow: hidden;
  overscroll-behavior: none; touch-action: none;
}
@media (max-width: 360px) {
  .hero { padding-top: 7rem; padding-bottom: 2rem; }
  .hero__eyebrow { margin-bottom: .55rem; }
  .hero__title { margin-bottom: 1.25rem; }
  .hero__line--big { line-height: .86; }
  .hero__sub { font-size: 1.05rem; line-height: 1.5; margin-bottom: 1.3rem; }
  .hero__proof { margin-bottom: 1.4rem; }
  .crest-hint { margin-top: 1rem; }
  .section-head__title { font-size: clamp(1.75rem, 8vw, 2rem); }
  .footer__brand { flex-direction: column; align-items: center; text-align: center; }
  .footer__word { text-align: center; }
  .footer__about { margin-inline: auto; }
}

/* reduced motion: kill the theatrics, keep the content */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .crest.is-floating, .ticker__track, .atmo::after, .crest-hint, .family__track, .family-item__bob { animation: none !important; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .takeover__door { transition: none; }
}

/* The official face stays still and exact. Only the separate flame mask moves. */
.crest-flame {
  animation: crestFlame .72s ease-in-out infinite alternate;
  transform-origin: 50% 38%; transform-box: fill-box;
}
@keyframes crestFlame {
  from { transform: scaleY(.92) scaleX(1.04) skewX(-2deg) translateY(3px); filter: saturate(.95) brightness(.96); }
  to { transform: scaleY(1.1) scaleX(.96) skewX(2deg) translateY(-4px); filter: saturate(1.18) brightness(1.1); }
}
.knock-stamp.is-merged { color: var(--red); animation: mergePop .34s cubic-bezier(.34,1.56,.64,1); }
@keyframes mergePop {
  0% { scale: 1; } 45% { scale: 1.14; } 100% { scale: 1; }
}
@media (prefers-reduced-motion: reduce) {
  .crest-flame { animation: none !important; }
}


/* ================================================================
   GLOVES KNOCK — approach, collision, doors
   ================================================================ */
.glove {
  position: fixed; top: 50%; z-index: 70; pointer-events: none;
  width: clamp(150px, 24vw, 260px); will-change: transform;
  filter: drop-shadow(0 18px 30px rgba(19,18,17,.35));
}
.glove::after {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(90deg, #9E111B 0%, #D4242E 62%, #A4141C 100%);
  -webkit-mask: url('../assets/brand/glove.png') center / contain no-repeat;
  mask: url('../assets/brand/glove.png') center / contain no-repeat;
  clip-path: inset(35% 63% 32% 8% round 18% 7% 7% 18%);
  mix-blend-mode: multiply;
}
.glove svg, .glove img { width: 100%; height: auto; display: block; }
.glove--l { left: 50%; transform: translate(calc(-50% - 70vw), -50%) rotate(-18deg); }
.glove--r { right: 50%; transform: translate(calc(50% + 70vw), -50%) rotate(18deg) scaleX(-1); }

.impact-flash {
  position: fixed; inset: 0; z-index: 75; pointer-events: none;
  background: radial-gradient(circle at 50% 50%, rgba(255,255,255,.95) 0%, rgba(255,255,255,0) 55%);
  opacity: 0;
}
.impact-flash.is-live { animation: impactFlash .45s ease-out forwards; }
@keyframes impactFlash { 0% { opacity: 1; } 100% { opacity: 0; } }

/* ================================================================
   BRAND FAMILY — slow marquee of the family crests
   ================================================================ */
.family { border-top: 1px solid var(--hairline); padding: 3.2rem 0 3.6rem; background: var(--paper-deep); }
.family__label { text-align: center; color: var(--ink-dim); margin-bottom: 2.2rem; }
.family__viewport { overflow: hidden; padding: 1.2rem 0; }
.family__track { display: flex; width: max-content; animation: familyMarquee 38s linear infinite; align-items: flex-start; will-change: transform; }
.family__group { display: flex; gap: clamp(3rem, 7vw, 6rem); padding-right: clamp(3rem, 7vw, 6rem); }
.family-item { display: flex; flex-direction: column; align-items: center; gap: .8rem; }
.family-item__bob { animation: familyBob 4.2s ease-in-out infinite; }
.family-item img {
  width: clamp(72px, 8vw, 96px); height: clamp(72px, 8vw, 96px);
  object-fit: contain; border-radius: 50%;
  filter: none; box-shadow: 0 6px 14px rgba(19,18,17,.14);
  transition: transform .3s cubic-bezier(.34,1.56,.64,1), box-shadow .3s ease;
}
.family-item:nth-child(2n) .family-item__bob { animation-delay: -1.4s; }
.family-item:nth-child(3n) .family-item__bob { animation-delay: -2.8s; }
.family-item:nth-child(5n) .family-item__bob { animation-duration: 5s; }
@keyframes familyBob {
  0%,100% { transform: translateY(0) rotate(0deg); }
  50%      { transform: translateY(-7px) rotate(2deg); }
}
.family-item:hover img { transform: scale(1.16); box-shadow: 0 12px 22px rgba(19,18,17,.22); }
.family-item span { font-family: var(--body); font-weight: 600; font-size: .72rem; line-height: 1.25; letter-spacing: .1em; text-transform: uppercase; text-align: center; color: var(--ink-soft); white-space: nowrap; }
@keyframes familyMarquee { to { transform: translate3d(-50%,0,0); } }

@media (max-width: 720px) {
  .family__viewport {
    -webkit-mask-image: linear-gradient(to right, transparent 0, #000 9%, #000 91%, transparent 100%);
    mask-image: linear-gradient(to right, transparent 0, #000 9%, #000 91%, transparent 100%);
  }
  .family__group { gap: 2rem; padding-right: 2rem; }
  .family-item { flex: 0 0 9rem; width: 9rem; }
  .family-item span { width: 100%; min-height: 2.5em; white-space: normal; }
}

/* ================================================================
   2026 PROOF FUNNEL EXPANSION
   ================================================================ */

/* Hero: one proof-first promise, with room for every descender. */
.hero {
  padding-top: clamp(8.5rem, 11vw, 10rem);
}
.hero__eyebrow {
  color: var(--ink);
  font-family: var(--mono);
  font-size: clamp(.76rem, 1.4vw, .95rem);
  font-weight: 700;
  letter-spacing: .18em;
  line-height: 1.35;
  padding-block: .2em;
  text-transform: uppercase;
  margin-bottom: 1.05rem;
}
.hero__title {
  line-height: .88;
  margin-bottom: 1.55rem;
}
.hero__line--big {
  font-size: clamp(2.7rem, 7.6vw, 6.65rem);
}
.hero__line--record {
  font-family: var(--display);
  color: var(--red);
  font-size: clamp(1.65rem, 4.5vw, 3.8rem);
  letter-spacing: .06em;
  margin-top: .35rem;
}
.hero__sub { max-width: 42rem; margin-bottom: 1.7rem; }
.hero__proof { margin-bottom: 1.7rem; }
.crest-stage {
  display: grid;
  justify-items: center;
  width: max-content;
  max-width: 100%;
}
.crest-stage::before {
  width: 88%;
  height: 22%;
  left: 6%;
  background: rgba(19,18,17,.38);
  filter: blur(19px);
  box-shadow: 0 0 34px rgba(165,37,47,.2);
}
.crest-stage:hover::before { opacity: .92; transform: scale(1.12); }
.crest-hint {
  color: var(--ink);
  font-weight: 700;
  text-shadow: 0 0 14px rgba(165,37,47,.5);
}
.impact-flash {
  background: radial-gradient(circle at var(--impact-x, 50%) var(--impact-y, 50%), rgba(255,255,255,.98) 0%, rgba(255,255,255,.4) 10%, rgba(255,255,255,0) 42%);
}

/* Reusable activation-lazy video surface. */
.media-player {
  position: relative;
  width: 100%;
  overflow: hidden;
  background: #0D0D0D;
  border: 1px solid rgba(19,18,17,.2);
  box-shadow: var(--shadow-lift);
}
.media-player--case { aspect-ratio: 16 / 10; }
.media-player--story { aspect-ratio: 4 / 3; }
.media-player--reel { aspect-ratio: 9 / 16; border: 0; box-shadow: none; }
.media-player__launch {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  padding: 0;
  border: 0;
  color: #fff;
  background: #0D0D0D;
  cursor: pointer;
  text-align: left;
}
.media-player__launch::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(0,0,0,.72), transparent 48%);
  transition: background .25s ease;
}
.media-player__launch:hover::after { background: linear-gradient(to top, rgba(0,0,0,.8), rgba(165,37,47,.12)); }
.media-player__launch img,
.media-player video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.media-player__play {
  position: absolute;
  z-index: 2;
  left: 50%;
  top: 50%;
  width: 58px;
  height: 58px;
  border-radius: 50%;
  transform: translate(-50%, -50%);
  background: var(--red);
  box-shadow: 0 0 0 8px rgba(255,255,255,.18), 0 12px 28px rgba(0,0,0,.35);
  transition: transform .25s cubic-bezier(.34,1.56,.64,1);
}
.media-player__play::after {
  content: '';
  position: absolute;
  left: 53%;
  top: 50%;
  transform: translate(-50%, -50%);
  border-left: 14px solid #fff;
  border-top: 9px solid transparent;
  border-bottom: 9px solid transparent;
}
.media-player__launch:hover .media-player__play { transform: translate(-50%, -50%) scale(1.12); }
.media-player__launch:focus-visible { outline: 4px solid var(--red); outline-offset: -4px; }
.before-after__rail {
  display: flex;
  gap: 1.2rem;
  overflow-x: auto;
  padding: .5rem var(--gutter) 1.5rem;
  scroll-snap-type: x mandatory;
  scrollbar-width: thin;
  scrollbar-color: var(--red) transparent;
}

/* Before and after reel comparisons. */
.before-after { background: var(--ink); color: var(--paper); padding-bottom: 6rem; overflow: hidden; }
.section-head--dark::after { background: var(--paper); }
.section-head--dark .section-head__sub { color: rgba(255,255,255,.66); }
.before-after__rail { gap: 1.5rem; }
.before-after-card {
  flex: 0 0 min(680px, 84vw);
  scroll-snap-align: center;
  background: #1C1B1A;
  border: 1px solid rgba(255,255,255,.16);
  padding: 1.25rem;
  box-shadow: 0 24px 60px rgba(0,0,0,.28);
}
.before-after-card__media { display: grid; grid-template-columns: 1fr 1fr; gap: .8rem; }
.reel-side { position: relative; overflow: hidden; border: 1px solid rgba(255,255,255,.15); }
.reel-side--after { border-color: rgba(225,106,114,.65); }
.reel-side__tag {
  position: absolute;
  z-index: 5;
  left: .75rem;
  color: #fff;
  background: rgba(0,0,0,.74);
  backdrop-filter: blur(8px);
  border: 1px solid rgba(255,255,255,.22);
}
.reel-side__tag { top: .75rem; padding: .35rem .55rem; }

/* James at the center of a moving, verified interview record. */
.interview-record { overflow: hidden; padding-bottom: 6.5rem; background: var(--paper); }
.interview-orbit { position: relative; padding: .5rem 0 0; }
.interview-host {
  width: 13.5rem;
  margin: 1.2rem auto;
  padding: 1rem;
  background: var(--ink);
  color: var(--paper);
  text-align: center;
  box-shadow: 8px 9px 0 var(--red);
  position: relative;
  z-index: 3;
}
.interview-host img { width: 7.5rem; height: 7.5rem; margin: 0 auto .75rem; border-radius: 50%; object-fit: cover; filter: grayscale(1) contrast(1.08); border: 3px solid #fff; }
.interview-host .mono { color: #E16A72; }
.interview-host h3 { font-family: var(--display); font-size: 1.25rem; line-height: 1; margin-block: .35rem; }
.interview-host p { color: rgba(255,255,255,.65); font-size: .76rem; }
.interview-people { display: grid; gap: 1rem; overflow: hidden; }
.interview-track { display: flex; width: max-content; will-change: transform; }
.interview-track--forward { animation: interviewScroll 34s linear infinite; }
.interview-track--reverse { transform: translateX(-50%); animation: interviewScrollReverse 38s linear infinite; }
.interview-track__group { display: flex; gap: 1rem; padding-right: 1rem; }
.interview-person {
  flex: 0 0 8.6rem;
  width: 8.6rem;
  height: 8.6rem;
  position: relative;
  overflow: hidden;
  border-radius: 50%;
  border: 3px solid var(--paper);
  box-shadow: 0 0 0 1px var(--hairline), 0 12px 28px rgba(19,18,17,.15);
  transform: scale(.94);
  transition: transform .3s ease, border-color .3s ease, box-shadow .3s ease;
}
.interview-person img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(.2) saturate(.85); transition: transform .35s ease, filter .35s ease; }
.interview-person__info {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: .85rem .65rem;
  color: #fff;
  background: linear-gradient(to top, rgba(0,0,0,.92), transparent 72%);
  opacity: 0;
  transition: opacity .25s ease;
}
.interview-person__info strong { font-family: var(--display); font-size: .72rem; line-height: 1; }
.interview-person__info small { font-size: .56rem; line-height: 1.25; margin-top: .3rem; }
.interview-person:hover,
.interview-person:focus-visible { transform: scale(1); border-color: var(--red); box-shadow: 0 0 0 4px rgba(165,37,47,.18), 0 18px 36px rgba(19,18,17,.22); z-index: 2; }
.interview-person:hover img,
.interview-person:focus-visible img { transform: scale(1.09); filter: saturate(1); }
.interview-person:hover .interview-person__info,
.interview-person:focus-visible .interview-person__info { opacity: 1; }
@keyframes interviewScroll { to { transform: translateX(-50%); } }
@keyframes interviewScrollReverse { to { transform: translateX(0); } }

/* A field of factual testimonial cards, with no decorative portraits. */
.next-receipt {
  min-height: 43rem;
  position: relative;
  overflow: hidden;
  display: grid;
  place-items: center;
  padding: 7rem var(--gutter);
  background: var(--red-deep);
  color: #fff;
  isolation: isolate;
}
.next-receipt::before {
  content: '';
  position: absolute;
  inset: 0;
  z-index: -1;
  background: radial-gradient(circle at 50% 48%, rgba(255,255,255,.15), transparent 34%), linear-gradient(140deg, rgba(0,0,0,.2), transparent 45%);
}
.next-receipt__copy { position: relative; z-index: 3; text-align: center; max-width: 40rem; }
.next-receipt__copy > .mono { color: rgba(255,255,255,.72); margin-bottom: 1.1rem; }
.next-receipt__copy h2 { font-family: var(--display); font-size: clamp(2.1rem, 3.5vw, 3.15rem); line-height: .94; }
.next-receipt__copy h2,
.next-receipt__copy h2 span { white-space: nowrap; }
.next-receipt__copy h2 span { color: #fff; -webkit-text-stroke: 1px rgba(255,255,255,.1); }
.next-receipt__sub { max-width: 31rem; margin: 1.4rem auto 1.8rem; color: rgba(255,255,255,.74); font-size: 1rem; }
.next-receipt .btn--red { background: #fff; color: var(--red-deep); border-color: #fff; box-shadow: 0 5px 0 rgba(0,0,0,.28); }
.next-receipt__results { position: absolute; inset: 0; z-index: 1; pointer-events: none; }
.result-pop {
  position: absolute;
  width: clamp(11rem, 16vw, 15.5rem);
  padding: .85rem 1rem;
  background: #fff;
  color: var(--ink);
  text-align: left;
  border: 1px solid rgba(0,0,0,.16);
  box-shadow: 0 16px 34px rgba(0,0,0,.22);
  opacity: 0;
  animation: resultPulse 16s ease-in-out infinite;
  animation-delay: calc(var(--pop-index) * -2s);
}
.result-pop p { font-family: var(--serif); font-size: .92rem; line-height: 1.3; }
.result-pop cite { display: block; margin-top: .55rem; color: var(--red-deep); font-family: var(--mono); font-size: .67rem; font-style: normal; font-weight: 700; text-transform: uppercase; }
.result-pop:nth-child(1) { left: 4%; top: 7%; transform: rotate(-2deg); }
.result-pop:nth-child(2) { right: 5%; top: 8%; transform: rotate(2deg); }
.result-pop:nth-child(3) { left: 3%; top: 39%; transform: rotate(1deg); }
.result-pop:nth-child(4) { right: 3%; top: 38%; transform: rotate(-1deg); }
.result-pop:nth-child(5) { left: 4%; bottom: 8%; transform: rotate(2deg); }
.result-pop:nth-child(6) { right: 4%; bottom: 7%; transform: rotate(-2deg); }
.result-pop:nth-child(7) { left: 27%; bottom: 2%; transform: rotate(-1deg); }
.result-pop:nth-child(8) { right: 27%; top: 2%; transform: rotate(1deg); }
@keyframes resultPulse {
  0%, 34%, 100% { opacity: 0; translate: 0 8px; scale: .94; }
  8%, 24% { opacity: 1; translate: 0 0; scale: 1; }
}

/* Fixed cadence keeps the family loop complete and evenly spaced. */
.family__viewport {
  -webkit-mask-image: linear-gradient(to right, transparent 0, #000 5%, #000 95%, transparent 100%);
  mask-image: linear-gradient(to right, transparent 0, #000 5%, #000 95%, transparent 100%);
}
.family-item { flex: 0 0 10rem; width: 10rem; }
.family-item span { width: 100%; min-height: 2.5em; white-space: normal; }

@media (max-width: 900px) {
  .cases__list { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .interview-people { grid-template-columns: 1fr; gap: 1rem; }
}

@media (max-width: 720px) {
  .nav__word {
    display: flex;
    max-width: 9rem;
    font-size: .72rem;
    line-height: 1.02;
    letter-spacing: .025em;
  }
  .nav__word small { font-size: .46rem; margin-bottom: .15rem; }
  .hero { padding: 7.7rem 1rem 2.5rem; }
  .hero__eyebrow { font-size: .67rem; letter-spacing: .13em; }
  .hero__line--big { font-size: clamp(1.8rem, 9vw, 2.55rem); line-height: .9; white-space: nowrap; }
  .hero__line--record { font-size: clamp(1.45rem, 7vw, 2rem); }
  .hero__sub { font-size: 1rem; line-height: 1.48; max-width: 33rem; }
  .hero__proof { max-width: 22rem; border-radius: 1rem; gap: .35rem .65rem; }
  .hero__proof-quote { font-size: 1rem; }
  .crest { width: clamp(128px, 38vw, 156px); }
  .crest-stage::before { top: 112px; }
  .cases { padding-bottom: 4rem; }
  .cases__list { grid-template-columns: 1fr; gap: .85rem; }
  .case, .case:nth-child(even) { padding: 0; }
  .case:nth-child(even) .case__info { order: initial; }
  .case:nth-child(even) .case__media { order: -1; }
  .case__media { margin-top: 0; }
  .before-after__rail { padding-right: 2.8rem; }
  .before-after { padding-bottom: 4rem; }
  .before-after-card { flex-basis: 88vw; padding: .85rem; }
  .before-after-card__media { gap: .5rem; }
  .reel-side__tag { top: .45rem; left: .45rem; font-size: .6rem; }
  .media-player--reel .media-player__play { width: 44px; height: 44px; }
  .interview-record { padding-bottom: 4rem; }
  .interview-host { width: 11rem; margin-block: 1rem; padding: .8rem; }
  .interview-host img { width: 5.8rem; height: 5.8rem; }
  .interview-host h3 { font-size: .95rem; }
  .interview-people { grid-template-columns: 1fr; gap: .7rem; }
  .interview-track__group { gap: .65rem; padding-right: .65rem; }
  .interview-person {
    flex-basis: 6.6rem;
    width: 6.6rem;
    height: 6.6rem;
    overflow: hidden;
    border: 2px solid var(--paper);
    border-radius: 50%;
    box-shadow: 0 0 0 1px var(--hairline), 0 8px 20px rgba(19,18,17,.14);
  }
  .interview-person img {
    width: 100%;
    height: 100%;
    border-radius: 50%;
  }
  .interview-person__info {
    position: absolute;
    inset: 0;
    width: 100%;
    padding: .55rem .4rem;
    color: #fff;
    background: linear-gradient(to top, rgba(0,0,0,.94), transparent 75%);
    opacity: 1;
  }
  .interview-person__info strong { font-size: .56rem; }
  .interview-person__info small { display: none; }
  .next-receipt { min-height: 31rem; padding: 5rem 1rem 4rem; display: grid; }
  .next-receipt__copy h2 { font-size: clamp(2.1rem, 10vw, 3rem); }
  .next-receipt__copy h2,
  .next-receipt__copy h2 span { white-space: normal; }
  .next-receipt__results { position: absolute; inset: 0; width: 100%; margin: 0; display: block; pointer-events: none; }
  .result-pop:nth-child(n) { width: 10.2rem; min-width: 0; padding: .7rem; animation: resultPulse 16s ease-in-out infinite; animation-delay: calc(var(--pop-index) * -2s); }
  .result-pop:nth-child(odd) { left: 3%; right: auto; top: 3%; bottom: auto; transform: rotate(-1deg); }
  .result-pop:nth-child(even) { right: 3%; left: auto; bottom: 3%; top: auto; transform: rotate(1deg); }
  .result-pop p { font-size: .75rem; }
  .result-pop cite { font-size: .58rem; }
  .family-item { flex-basis: 8.5rem; width: 8.5rem; }
}

@media (max-width: 360px) {
  .nav__word { max-width: 7.2rem; font-size: .64rem; }
  .nav__cta { padding-inline: .6rem; }
  .hero__proof-attr { font-size: .7rem; }
  .before-after-card { flex-basis: 91vw; }
  .interview-host { width: 10rem; }
  .interview-host img { width: 5.2rem; height: 5.2rem; }
  .interview-host h3 { font-size: 1rem; }
}

@media (prefers-reduced-motion: reduce) {
  .interview-track,
  .result-pop { animation: none !important; }
  .interview-track--reverse { transform: none; }
  .result-pop { opacity: 1; translate: 0 0; }
}

@media (prefers-reduced-motion: reduce) and (max-width: 720px) {
  .result-pop { display: none; }
  .result-pop:nth-child(-n+2) { display: block; }
}

/* ================================================================
   RESULTS FUNNEL V2
   Compact proof, one content system, softer geometry.
   ================================================================ */
.cases { padding-bottom: 7rem; }
.cases .section-head { padding-bottom: 2.2rem; }
.cases__list {
  max-width: 86rem;
  margin: 0 auto;
  padding: 0 var(--gutter);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(1.25rem, 2.2vw, 2rem);
}
.case,
.case:nth-child(even) {
  display: flex;
  flex-direction: column;
  min-width: 0;
  padding: 0;
  overflow: hidden;
  border: 1px solid rgba(19,18,17,.13);
  border-radius: 22px;
  background: #fff;
  box-shadow: 0 12px 30px rgba(19,18,17,.08);
  transition: transform .28s ease, box-shadow .28s ease, border-color .28s ease;
}
.case:hover {
  transform: translateY(-5px);
  border-color: rgba(165,37,47,.35);
  box-shadow: 0 22px 42px rgba(19,18,17,.13);
}
.case__media { order: initial; display: block; margin: 0; background: #0b0b0b; }
.case__info { padding: 1rem 1.05rem 1.2rem; }
.case__identity { display: flex; align-items: baseline; gap: .48rem; min-width: 0; }
.case__name { font-size: 1.18rem; line-height: 1; flex: 0 0 auto; }
.case__identity span {
  min-width: 0;
  overflow: hidden;
  color: var(--ink-dim);
  font-family: var(--body);
  font-size: .78rem;
  line-height: 1.15;
  text-overflow: ellipsis;
  white-space: nowrap;
}
.case__identity span::before { content: '·'; margin-right: .48rem; color: var(--red); }
.case__result { margin-top: .62rem; color: var(--ink-soft); font-size: .92rem; line-height: 1.42; }
.proof-more {
  display: none;
  margin: 1.2rem auto 0;
  padding: .85rem 1.15rem;
  border: 1px solid var(--ink);
  border-radius: 999px;
  color: var(--ink);
  background: transparent;
  cursor: pointer;
}

.media-player { border: 0; border-radius: 18px; box-shadow: none; }
.media-player--case { aspect-ratio: 16 / 9; border-radius: 0; }
.media-player--story { aspect-ratio: 16 / 9; }
.media-player--reel { aspect-ratio: 9 / 16; border-radius: 15px; }
.media-player__launch img,
.media-player video { object-fit: contain; background: #090909; }
.media-player__surface { position: absolute; inset: 0; }
.media-player__surface video { display: block; width: 100%; height: 100%; }
.media-player__fullscreen {
  position: absolute;
  z-index: 7;
  right: .65rem;
  bottom: .65rem;
  width: 2.1rem;
  height: 2.1rem;
  border: 1px solid rgba(255,255,255,.5);
  border-radius: 50%;
  color: #fff;
  background: rgba(0,0,0,.62);
  font-size: 1rem;
  line-height: 1;
  cursor: pointer;
  opacity: .82;
  transition: opacity .2s ease, transform .2s ease, background .2s ease;
}
.media-player:hover .media-player__fullscreen,
.media-player__fullscreen:focus-visible { opacity: 1; transform: scale(1.08); background: rgba(165,37,47,.92); }
.media-player__toggle {
  position: absolute;
  z-index: 6;
  left: 50%;
  top: 50%;
  width: 3rem;
  height: 3rem;
  border: 0;
  border-radius: 50%;
  transform: translate(-50%, -50%);
  background: rgba(0,0,0,.64);
  cursor: pointer;
  opacity: 1;
  transition: opacity .2s ease, transform .2s ease;
}
.media-player__toggle span::before {
  content: '';
  position: absolute;
  left: 54%;
  top: 50%;
  transform: translate(-50%, -50%);
  border-left: 11px solid #fff;
  border-top: 7px solid transparent;
  border-bottom: 7px solid transparent;
}
.media-player__toggle.is-playing { opacity: 0; }
.media-player:hover .media-player__toggle.is-playing,
.media-player__toggle:focus-visible { opacity: 1; }
.media-player__toggle.is-playing span::before {
  width: 11px;
  height: 15px;
  border: 0;
  background: linear-gradient(90deg, #fff 0 35%, transparent 35% 65%, #fff 65% 100%);
}

.wall__grid { column-gap: 1.5rem; max-width: 86rem; margin: 0 auto; }
.wall-card { margin-bottom: 1.5rem; border-radius: 18px; overflow: hidden; }
.wall-card--proof img { display: block; }
.wall-card__body { padding: 1.2rem 1.25rem 1.35rem; }
.wall-card__title { font-size: 1.25rem; line-height: 1.12; }
.wall-card__sub { font-size: .95rem; line-height: 1.45; }
.wall-card__meta { font-size: .7rem; line-height: 1.4; }
.wall-card--stat { border-radius: 18px; }

.before-after { padding-bottom: 7rem; }
.before-after__rail {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
  max-width: 86rem;
  margin: 0 auto;
  padding: .5rem var(--gutter) 1rem;
  overflow: visible;
}
.before-after-card {
  min-width: 0;
  padding: .72rem;
  border-radius: 22px;
  background: #181818;
  box-shadow: 0 20px 44px rgba(0,0,0,.24);
}
.before-after-card__media { gap: .65rem; }
.reel-side { overflow: visible; border: 0; border-radius: 15px; }
.reel-side--after { border: 0; }
.reel-side__tag {
  top: .45rem;
  left: .45rem;
  padding: .28rem .44rem;
  border: 0;
  border-radius: 99px;
  background: rgba(124,26,34,.88);
  font-size: .58rem;
}
.reel-side--after .reel-side__tag { background: rgba(34,126,79,.92); }
.compare-metric {
  display: flex;
  align-items: baseline;
  justify-content: center;
  gap: .3rem;
  margin-top: .55rem;
  color: rgba(255,255,255,.62);
  font-size: .72rem;
}
.compare-metric strong { color: #fff; font-family: var(--display); font-size: 1.08rem; font-weight: 400; }
.compare-metric--before strong { color: #e2777e; }
.compare-metric--after strong { color: #61d697; }

.interview-person img { filter: grayscale(1) contrast(1.06); }
.interview-person:hover img,
.interview-person:focus-visible img { filter: grayscale(0) saturate(1.05); }
.interview-people:has(.interview-person:hover) .interview-track,
.interview-people:hover .interview-track,
.interview-people:focus-within .interview-track { animation-play-state: paused; }

.close { background: var(--ink); color: #fff; }
.close__legal { color: rgba(255,255,255,.6); }

.next-receipt {
  min-height: 43rem;
  background: var(--ink);
  border-top: 1px solid rgba(255,255,255,.12);
}
.next-receipt::before { background: none; }
.next-receipt__copy { max-width: 46rem; }
.next-receipt__copy h2 { line-height: .98; }
.result-pop,
.result-pop:nth-child(n) {
  width: min(24rem, 34vw);
  padding: 0;
  border: 0;
  background: transparent;
  color: rgba(255,255,255,.82);
  box-shadow: none;
  transform: none;
  animation: resultPulse 24s ease-in-out infinite;
  animation-delay: calc(var(--pop-index) * -3s);
}
.result-pop:nth-child(odd) { left: 4%; right: auto; top: 12%; bottom: auto; text-align: left; }
.result-pop:nth-child(even) { right: 4%; left: auto; top: auto; bottom: 10%; text-align: right; }
.result-pop p { font-size: clamp(.88rem, 1.15vw, 1.08rem); line-height: 1.4; }
.result-pop cite { color: #e2777e; }
@keyframes resultPulse {
  0%, 28%, 100% { opacity: 0; translate: 0 10px; scale: .98; }
  8%, 20% { opacity: .82; translate: 0 0; scale: 1; }
}

@media (max-width: 1000px) {
  .cases__list { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .before-after__rail { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 720px) {
  .cases { padding-bottom: 4.5rem; }
  .cases__list { grid-template-columns: 1fr; gap: 1rem; }
  .case, .case:nth-child(even) { display: flex; border-radius: 19px; }
  .case:nth-child(even) .case__media { order: initial; }
  .case__info { padding: .95rem 1rem 1.05rem; }
  .proof-more { display: block; }
  #casesList:not(.is-expanded) .case:nth-child(n+10),
  #wallGrid:not(.is-expanded) .wall-card:nth-child(n+11) { display: none; }
  #casesMore { margin-top: 1.5rem; }
  #wallMore { margin-top: -3.2rem; margin-bottom: 4.5rem; }
  .before-after { padding-bottom: 4.5rem; }
  .before-after__rail {
    grid-template-columns: 1fr;
    gap: 1rem;
    padding-right: var(--gutter);
    overflow: visible;
  }
  .before-after-card { padding: .65rem; }
  .interview-track__group { align-items: flex-start; }
  .interview-person {
    flex-basis: 7.2rem;
    width: 7.2rem;
    height: 9rem;
    overflow: visible;
    border: 0;
    border-radius: 0;
    box-shadow: none;
  }
  .interview-person img {
    width: 7.2rem;
    height: 7.2rem;
    border: 2px solid var(--paper);
    border-radius: 50%;
    box-shadow: 0 0 0 1px var(--hairline), 0 8px 20px rgba(19,18,17,.14);
  }
  .interview-person__info {
    position: static;
    display: block;
    width: 100%;
    padding: .45rem .15rem 0;
    color: var(--ink);
    background: none;
    opacity: 1;
    text-align: center;
  }
  .interview-person__info strong { display: block; font-size: .66rem; line-height: 1.15; }
  .interview-person__info small { display: none; }
  .result-pop,
  .result-pop:nth-child(n) { width: 9.5rem; }
  .result-pop:nth-child(odd) { left: 3%; top: 14%; }
  .result-pop:nth-child(even) { right: 3%; bottom: 4%; }
}

/* ================================================================
   JULY 17 PROOF FUNNEL PASS
   Compact proof density, controlled comparison deck, portrait wall,
   and deterministic testimonial motion.
   ================================================================ */

/* --- hero: one clear outcome statement ------------------------- */
.hero__title {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  gap: .08em .22em;
  max-width: 72rem;
  margin: 0 auto 1.5rem;
  font-family: var(--display);
  font-size: clamp(2.8rem, 6.4vw, 5.9rem);
  line-height: .94;
  letter-spacing: -.045em;
}
.hero__title > span { display: inline-block; }
.hero__join {
  color: var(--ink-soft);
  font-size: .5em;
  letter-spacing: .02em;
}
.hero__outcome { position: relative; }
.hero__outcome::after {
  content: '';
  position: absolute;
  right: 1%;
  bottom: -.09em;
  left: 1%;
  height: .07em;
  border-radius: 99px;
  background: var(--red);
  transform: rotate(-1.3deg);
  transform-origin: left center;
}
.hero__outcome:nth-of-type(4)::after { transform: rotate(.8deg); }

/* --- tighter proof rhythm -------------------------------------- */
.cases { padding-bottom: 2rem; }
.cases .section-head {
  padding-top: 4.25rem;
  padding-bottom: 1.35rem;
}
.cases__list,
.wall__grid {
  max-width: 72rem;
}
.cases__list { gap: 1rem; }
.case {
  border-radius: 17px;
  box-shadow: 0 10px 28px -20px rgba(19,18,17,.35);
}
.case__info { padding: .78rem .88rem .9rem; }
.case__name { font-size: 1rem; }
.case__identity span { font-size: .68rem; }
.case__result {
  margin-top: .42rem;
  font-size: .8rem;
  line-height: 1.35;
}
.wall { border-top: 0; }
.wall__grid {
  padding-top: 1rem;
  padding-bottom: 3.5rem;
  column-gap: 1rem;
}
.wall-card {
  margin-bottom: 1rem;
  border-radius: 14px;
}
.wall-card__body { padding: .8rem .9rem .95rem; }
.wall-card__title { font-size: 1rem; }
.wall-card__sub { font-size: .82rem; line-height: 1.38; }
.wall-card__meta { font-size: .62rem; }
#wallMore { margin-top: -2.2rem; margin-bottom: 3.5rem; }

/* --- before / after: compact cyclic 3D deck -------------------- */
.before-after { padding-bottom: 4.5rem; }
.before-after .section-head {
  padding-top: 4.25rem;
  padding-bottom: 1.35rem;
}
.before-after__deck {
  position: relative;
  max-width: 78rem;
  margin: 0 auto;
}
.before-after__rail {
  position: relative;
  display: block;
  height: 35rem;
  padding: 0;
  overflow: hidden;
  perspective: 1100px;
  touch-action: pan-y;
  scrollbar-width: none;
}
.before-after-card {
  position: absolute;
  top: 0;
  left: 50%;
  width: min(38rem, 70vw);
  margin: 0;
  padding: .7rem;
  opacity: 0;
  pointer-events: none;
  transform: translate3d(-50%,0,-400px) scale(.65);
  transition: transform .52s cubic-bezier(.2,.8,.2,1), opacity .42s ease;
  will-change: transform, opacity;
}
.before-after-card[data-position="0"] {
  z-index: 3;
  opacity: 1;
  pointer-events: auto;
  transform: translate3d(-50%,0,0) scale(1);
}
.before-after-card[data-position="-1"] {
  z-index: 2;
  opacity: .4;
  transform: translate3d(calc(-50% - 30rem),1.2rem,-250px) rotateY(15deg) scale(.75);
}
.before-after-card[data-position="1"] {
  z-index: 2;
  opacity: .4;
  transform: translate3d(calc(-50% + 30rem),1.2rem,-250px) rotateY(-15deg) scale(.75);
}
.before-after-card[data-position="-2"] {
  opacity: .12;
  transform: translate3d(calc(-50% - 49rem),2.5rem,-380px) rotateY(18deg) scale(.62);
}
.before-after-card[data-position="2"] {
  opacity: .12;
  transform: translate3d(calc(-50% + 49rem),2.5rem,-380px) rotateY(-18deg) scale(.62);
}
.before-after-card__media { gap: .7rem; }
.before-after-card .media-player { border-radius: 15px; }
.before-after__nav {
  position: absolute;
  top: 46%;
  z-index: 8;
  display: grid;
  width: 3.1rem;
  height: 3.1rem;
  place-items: center;
  border: 1px solid rgba(255,255,255,.25);
  border-radius: 50%;
  background: rgba(19,18,17,.82);
  color: #fff;
  font: 400 2rem/1 var(--body);
  cursor: pointer;
  backdrop-filter: blur(8px);
  transition: transform .2s ease, background .2s ease, border-color .2s ease;
}
.before-after__nav:hover,
.before-after__nav:focus-visible {
  border-color: var(--red);
  background: var(--red);
  transform: scale(1.08);
}
.before-after__nav--prev { left: calc(50% - 22.5rem); }
.before-after__nav--next { right: calc(50% - 22.5rem); }
.compare-metric { gap: .38rem; }
.metric-arrow {
  display: inline-flex;
  flex-direction: column;
  width: .72rem;
  color: currentColor;
}
.metric-arrow i {
  width: .43rem;
  height: .43rem;
  border-right: 2px solid currentColor;
  border-bottom: 2px solid currentColor;
}
.metric-arrow--down { color: #e2777e; }
.metric-arrow--down i { margin-top: -.18rem; transform: rotate(45deg); }
.metric-arrow--up { color: #61d697; flex-direction: column-reverse; }
.metric-arrow--up i { margin-bottom: -.18rem; transform: rotate(225deg); }

/* --- interview record: dense moving portrait wall -------------- */
.interview-record {
  overflow: hidden;
  padding-bottom: 0;
  background: #0b0b0b;
  color: #fff;
}
.interview-record .section-head {
  padding-top: 4.5rem;
  padding-bottom: 2rem;
}
.interview-record .section-head__sub { color: rgba(255,255,255,.62); }
.interview-orbit { max-width: none; padding: 0; }
.interview-wall {
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, minmax(0,1fr));
  gap: .85rem;
  height: 58rem;
  padding: 0 .85rem;
  overflow: hidden;
  mask-image: linear-gradient(to bottom,transparent,#000 5%,#000 95%,transparent);
}
.interview-column { min-width: 0; overflow: hidden; }
.interview-column__track {
  animation: interviewVertical 30s linear infinite;
  will-change: transform;
}
.interview-column:nth-child(even) .interview-column__track {
  animation-direction: reverse;
  animation-duration: 34s;
}
.interview-column:nth-child(3) .interview-column__track { animation-duration: 27s; }
.interview-column__group {
  display: grid;
  gap: .85rem;
  padding-bottom: .85rem;
}
.interview-tile {
  position: relative;
  display: block;
  aspect-ratio: 1;
  overflow: hidden;
  border-radius: 8px;
  background: #111;
}
.interview-tile img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.06) brightness(.58);
  transition: filter .3s ease, transform .45s cubic-bezier(.2,.8,.2,1);
}
.interview-tile__info {
  position: absolute;
  inset: auto 0 0;
  padding: 3rem .8rem .72rem;
  background: linear-gradient(transparent,rgba(0,0,0,.9));
  opacity: 0;
  transform: translateY(.35rem);
  transition: opacity .25s ease, transform .25s ease;
}
.interview-tile__info strong,
.interview-tile__info small { display: block; }
.interview-tile__info strong { font-size: .84rem; line-height: 1.12; }
.interview-tile__info small { margin-top: .18rem; color: rgba(255,255,255,.7); font-size: .64rem; }
.interview-tile:hover img,
.interview-tile:focus-visible img {
  filter: grayscale(0) contrast(1) brightness(1);
  transform: scale(1.035);
}
.interview-tile:hover .interview-tile__info,
.interview-tile:focus-visible .interview-tile__info {
  opacity: 1;
  transform: none;
}
.interview-wall:hover .interview-column__track,
.interview-wall:focus-within .interview-column__track { animation-play-state: paused; }
.interview-tile--host {
  position: absolute;
  top: 50%;
  left: 50%;
  z-index: 5;
  width: 13rem;
  border: 3px solid var(--red);
  box-shadow: 0 0 0 8px rgba(0,0,0,.7), 0 24px 70px rgba(0,0,0,.65);
  transform: translate(-50%,-50%);
}
.interview-tile--host img { filter: none; }
@keyframes interviewVertical { to { transform: translateY(-50%); } }

/* --- closing proof: one or two quotes, shuffled around the field */
.next-receipt { min-height: 39rem; }
.result-pop,
.result-pop:nth-child(n) {
  top: auto;
  right: auto;
  bottom: auto;
  left: auto;
  width: min(20rem, 28vw);
  opacity: 0;
  animation: none;
  text-align: left;
  translate: 0 10px;
  transition: opacity .4s ease, translate .4s ease;
}
.result-pop.is-visible { opacity: .86; translate: 0 0; }
.result-pop[data-position="north-west"] { top: 8%; left: 4%; }
.result-pop[data-position="north-east"] { top: 8%; right: 4%; text-align: right; }
.result-pop[data-position="mid-west"] { top: 40%; left: 2.5%; }
.result-pop[data-position="mid-east"] { top: 40%; right: 2.5%; text-align: right; }
.result-pop[data-position="south-west"] { bottom: 7%; left: 4%; }
.result-pop[data-position="south-east"] { right: 4%; bottom: 7%; text-align: right; }
.footer { border-top: 2px solid var(--red); }
:where(#case-studies, #wall, #before-after, #interview-record, #family, #next-receipt) {
  scroll-margin-top: 5.5rem;
}

@media (max-width: 1000px) {
  .before-after-card { width: min(36rem, 76vw); }
  .before-after__nav--prev { left: 4%; }
  .before-after__nav--next { right: 4%; }
  .interview-wall { height: 46rem; }
}

@media (max-width: 720px) {
  .hero__title {
    max-width: 22rem;
    gap: .12em .2em;
    margin-bottom: 1.15rem;
    font-size: clamp(2.35rem, 11.5vw, 3.25rem);
    line-height: 1;
  }
  .hero__join { font-size: .43em; }
  .hero__outcome::after { bottom: -.06em; height: .075em; }
  .cases { padding-bottom: 1.25rem; }
  .cases .section-head { padding-top: 3.2rem; padding-bottom: 1rem; }
  .cases__list { gap: .8rem; }
  .case,
  .case:nth-child(even) { border-radius: 15px; }
  .case__info { padding: .72rem .78rem .8rem; }
  .case__result { font-size: .76rem; }
  .wall__grid { padding-top: .7rem; padding-bottom: 2.8rem; column-gap: .8rem; }
  .wall-card { margin-bottom: .8rem; }
  #wallGrid:not(.is-expanded) .wall-card:nth-child(n+7) { display: none; }
  #wallMore { margin-top: -1.7rem; margin-bottom: 3rem; }
  .before-after { padding-bottom: 3.3rem; }
  .before-after .section-head { padding-top: 3.4rem; padding-bottom: 1rem; }
  .before-after__rail {
    display: block;
    height: 23rem;
    padding: 0;
    overflow: hidden;
  }
  .before-after-card {
    width: calc(100vw - 2rem);
    padding: .55rem;
  }
  .before-after-card[data-position="-1"] {
    opacity: .18;
    transform: translate3d(calc(-50% - 83vw),.7rem,-250px) scale(.76);
  }
  .before-after-card[data-position="1"] {
    opacity: .18;
    transform: translate3d(calc(-50% + 83vw),.7rem,-250px) scale(.76);
  }
  .before-after-card[data-position="-2"],
  .before-after-card[data-position="2"] { opacity: 0; }
  .before-after-card__media { grid-template-columns: repeat(2,minmax(0,1fr)); gap: .5rem; }
  .before-after-card .media-player { border-radius: 12px; }
  .before-after__nav {
    top: 43%;
    width: 2.75rem;
    height: 2.75rem;
    font-size: 1.5rem;
  }
  .before-after__nav--prev { left: .25rem; }
  .before-after__nav--next { right: .25rem; }
  .compare-metric { gap: .24rem; margin-top: .38rem; font-size: .61rem; }
  .compare-metric strong { font-size: .88rem; }
  .metric-arrow { width: .58rem; }
  .metric-arrow i { width: .34rem; height: .34rem; border-width: 1.5px; }
  .interview-record .section-head { padding-top: 3.5rem; padding-bottom: 1.4rem; }
  .interview-wall {
    grid-template-columns: repeat(2,minmax(0,1fr));
    gap: .5rem;
    height: 35rem;
    padding: 0 .5rem;
  }
  .interview-column:nth-child(n+3) { display: none; }
  .interview-column__group { gap: .5rem; padding-bottom: .5rem; }
  .interview-tile { border-radius: 6px; }
  .interview-tile__info { padding: 2rem .5rem .45rem; }
  .interview-tile--host { display: block; width: 8rem; }
  .next-receipt { min-height: 32rem; padding: 4rem 1rem; }
  .result-pop,
  .result-pop:nth-child(n) { width: 9rem; }
  .result-pop p { font-size: .72rem; line-height: 1.32; }
  .result-pop cite { font-size: .55rem; }
  .result-pop[data-position="north-west"] { top: 1%; left: 3%; }
  .result-pop[data-position="north-east"] { top: 1%; right: 3%; }
  .result-pop[data-position="mid-west"] { top: 36%; left: 2%; }
  .result-pop[data-position="mid-east"] { top: 36%; right: 2%; }
  .result-pop[data-position="south-west"] { bottom: 4%; left: 3%; }
  .result-pop[data-position="south-east"] { right: 3%; bottom: 4%; }
  .proof-more { min-height: 44px; }
  .family-item span { font-size: .68rem; letter-spacing: .07em; }
  .footer__brand {
    flex-direction: column;
    align-items: center;
    text-align: center;
  }
  .footer__word { text-align: center; }
  .footer__about { margin-inline: auto; }
  :where(#case-studies, #wall, #before-after, #interview-record, #family, #next-receipt) {
    scroll-margin-top: 4.75rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .before-after-card,
  .result-pop { transition: none; }
  .interview-column__track { animation: none; }
}